Overview
Founded in 1991 and listed on the Stock Exchange of Thailand in 1997, Noble Development Public Company Limited is a Bangkok-based real estate developer specializing in mid-to-high-end condominiums. With a design-first approach, Noble emphasizes prime locations, sleek architecture, and urban functionality, making it a go-to choice for upwardly mobile Thais and expatriates.
Company Profile
- Legal Name: Noble Development Public Company Limited
- Company Registration Number: 0107536000661
- Stock Exchange Symbol: NOBLE
- Company Type: Public Company Limited
- Year of Establishment: 1991
- Year Listed: 1997
- Conversion to Public Company: 1992
- Founder: Kitti Thanakitamnuay
Strategic Positioning
Noble has built a strong brand identity by targeting Bangkok’s rising middle class and expat community. Its developments focus on city-centric, high-density living with premium design standards and relatively compact layouts. By sacrificing unit size in favor of location, architectural style, and pricing, Noble successfully captures design-conscious, convenience-driven buyers. It also operates property rental and design services, adding value beyond sales.
Core Brands
Noble (Main Brand)
All core projects carry the “Noble” name as the foundation of brand recognition. These include variations such as Noble Ploenchit, Noble BE, and Noble Solo—urban condominiums with sleek modernist design, premium finishes, and competitive price per square meter.
Noble Gable
Gable is Noble’s housing brand offering modern detached homes and duplexes in gated residential communities. Projects are often located on the city fringe with access to expressways.
Noble Cube
Cube features townhouse-style residences with compact, functional design, catering to urban families and young professionals looking for low-rise options with privacy.
Noble House, Noble Home, Noble Neo City, Noble Geo, and others
These projects include standalone houses, land plot developments, and residential estates. They provide customized or semi-custom homes for buyers who want more space and long-term value.
SERVE by Noble
SERVE is the company’s real estate services arm, offering rental management and interior design for Noble condominium owners. This one-stop service enhances after-sales experience and supports investment buyers.
Market Presence
Noble launched its first project, Noble Park, in 1991. It gained public attention through design-led, high-density projects that focused on location and architectural minimalism. Its developments are concentrated in prime Bangkok districts such as Sukhumvit, Silom, Ploenchit, and Ratchada. Notable condominiums include Noble Ploenchit, Noble Revolve Ratchada, Noble BE19, and Noble Ambience Sukhumvit 42.
With over 20 named project lines and consistent activity in the mid-to-upper condo segment, Noble is recognized for delivering value at premium locations. Its projects often command price points around THB 200,000 per square meter.
The company has demonstrated strong financial performance, with THB 9.73 billion in revenue and THB 2.04 billion in profit reported in 2017. At that time, it held THB 22.50 billion in assets and had significant unrecognized revenue from completed units. In recent years, Noble has maintained a BBB/Stable credit rating and continues to evolve its offerings with lifestyle services and diversified residential formats.
Location
Bangkok