Overview
Founded in 1993 by Mr. Thongma Vijitpongpun, Pruksa Real Estate Public Company Limited is one of Thailand’s most established and expansive property developers. With a presence in Thailand and international markets such as the Maldives and India, Pruksa specializes in developing townhouses, single-detached houses, and condominiums for the mass market. The company is driven by a mission to build high-value homes that promote warmth, happiness, and daily well-being for families.
Company Profile
- Legal Name: Pruksa Real Estate Public Company Limited
- Company Registration Number: 0107546000292
- Stock Exchange Symbol: PS (formerly listed; company delisted in 2016 and became a private entity under Pruksa Holding)
- Company Type: Public Company Limited (under Pruksa Holding)
- Year of Establishment: 1993
- Year Listed: 2005 (delisted in 2016)
- Conversion to Public Company: 2005
- Founder: Mr. Thongma Vijitpongpun
Strategic Positioning
Pruksa positions itself as a trusted provider of quality homes for Thailand’s broad middle-income population. The company is known for its end-to-end development process—from land acquisition to design, construction, and after-sales service. By emphasizing scale, efficiency, and value, Pruksa has become a market leader in delivering housing at competitive prices. Its long-term goal is to be recognized among the top ten residential brands in Asia.
Core Brands
Pruksa Ville
A leading townhouse brand offering modern, functional designs at accessible price points. Targeted at young families and first-time buyers, these communities are widely distributed throughout Bangkok and its outskirts.
Passorn
Single-detached houses under the Passorn brand combine aesthetic elegance with practicality. Developed for the middle-to-upper segment, these homes are often located in low-density neighborhoods.
The Plant
A brand focused on creating single-detached houses and townhomes in suburban locations with thoughtful layouts and green spaces, ideal for growing families.
The Tree
The Tree condominiums offer vertical living options with a focus on greenery, city connectivity, and lifestyle convenience. Projects are typically located near transportation hubs.
Condominium Projects
Pruksa has also developed a wide range of affordable to mid-segment condos across Bangkok, including ventures near key business districts and transit lines.
Market Presence
Since its inception, Pruksa has launched and completed hundreds of residential projects, primarily in Bangkok and its neighboring provinces. The company’s extensive land bank and vertically integrated business model allow it to deliver homes efficiently and at scale.
Pruksa also operates internationally, with projects in the Maldives and India, showcasing its capacity to adapt and compete in foreign markets. Beyond housing, Pruksa invests in post-sale services through branded offerings such as PRUKSA ASSISTANT (financial support) and PRUKSA CARING (home maintenance and repair services).
The company has received numerous accolades for corporate performance and social responsibility, including Best CEO and Best Company Performance Awards from the Stock Exchange of Thailand in 2013. Pruksa is widely recognized for its commitment to reliability, large-scale delivery, and housing affordability.
Location
Bangkok